Tuesday, December 30, 2014
How to determine your target market
Hard to believe 2015 is almost here! I get a lot of questions regarding hard to figure out one's target market, so that is what I am going to cover today.
When I first started out in the industry, I heard a lot about talking to my target market, but no one could explain to me what it meant. After reading this email, you should have a better understand of what is means to speak to your target market it is true, if you are trying to market to everyone, you are marketing to no one. Unfortunately, It is absolutely impossible to help everyone.
When you are first starting out in this industry, put yourself in the mind of your ideal customer or business partner. While you are doing that you to answer the following questions:
What do your ideal subscribers want?
2. What’s the main problem they have that you believe you can solve?
3. What’s your method for solving that problem?
4. Who in this industry can you look up to as a mentor?
Once you have those 4 questions answered, you can move on to the next step that includes goal setting.
In tomorrow's email, we will discuss goal setting and how it can have a positive impact on your business.
To your Success,
Steven Thompson
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