After you have come up with your personal brand and figured out your brand name, you need to concentrate on branding yourself online. Face it, we are in the 21st century and a lot of marketing is done online now. In this post, I am going to share with you a bunch of tips to market yourself online.
Profile Is Essential:
Your first order of business is to get a great profile picture attached to your personal brand. You can have incredible marketing skills, but if you will be all for not, if you have a crappy profile picture Check with you friends and family to see if they know anyone who can take a good profile picture for you.
Be Picky:
Once you are first establishing yourself online, I find it best to only pick a few social media sites and get your presence established, instead of trying to be everyone all at once online. If you try to do the latter, you will find yourself getting burnt out pretty quickly. I personally like to use facebook, google plus, and blogging. Blogger is a free blogging platform, and facebook has millions of users to market to.
Get Yourself Out There:
Another part of the process involves you getting yourself exposed to more people besides social media. I suggest writing your own articles in your niche of choice, and having them published on article sites such as hubspot and EZarticles. This is a great way for people to find out about you, and it is a way for you to help out other people as well. In this day and age, it takes a lot of you giving away free content, before a person will buy a product from you.
Be Consistent:
If you want to be successful in your business, you must be consistent on a day to day basis. People can tell if you serious or not based on the amount of content they see from you. Every week you should create a list of goals you want accomplished for the upcoming week, and break them down into daily actionable tasks. If you do this on a consistent basis, you will be amazed at the amount of work you can get done. To organize yourself better, I like using Google calendar, and there are other free tools out there too.
Share Your Story:
People want to be able to relate to you as a person, so you must share your story. Share your ups and downs as a business owner, and good things will happen for you. People do not want to buy from a robot, they want to buy from someone they can trust. Celebrate and share everything that happens for your business. If you new to the industry and get 15 visitors to your site that day, share your joy on social media. Just remember, there are a ton of people in the same situation as you, and you can make someone's day by sharing.
Provide Value:
Create content and give it away for free. Ideas for free content include:
1. Free reports in your niche
2. Email newsletter
3. videos with an incredible of value.
When you are creating content, always give away more for free, instead of giving less.
Closing:
There you have it, my tips for branding yourself online. Which one of these tips is your favorite one? Did you learn something new today?
Have a Great Day!
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http://www.facebook.com/coachsteventhompson
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