Newbie Guide to Creating a Solid Blog Post Part 2 of 3

  In yesterday’s post we talked about picking your blog topic, and today we will talk about how you can look like an expert in your post.  You can look like an expert even if you have new to the industry.  Think about how valuable looking like an expert is in your blog.  People will see you as a leader and come to you for advice! 

  Truth be told not a lot of people in this industry can call themselves a true “expert”.   The key to coming off as an expert on a topic is to research the heck out of a topic.   Here is how I research a specific topic.

A.      Research

1.       Start with a simple google search: 

  Samples of a simple google search are fundamentals of network marketing, or good blog post ideas.  Pay attention to what google is auto suggestion to you too.

2.       Pin point searches:

  After you get the results from your simple search and take a ton of notes, it is time to get a more targeted search.   You want to narrow results down to the top websites in your niche.  For example, perform a search like this: site:rayhigdon.com fundamentals of a good blog post . 

3.       Searching for Specifics:
  

  Besides talking about a broad topic such you will want to dig deeper into a specific topic.  For instance, you will not only talk about the fundaments of network marketing, you will want to talk about the  basics of network building, etc. 

4.       Repeat

  Repeat the about three steps until you have enough information for a solid post.  You should include a few references for people to check out themselves.

B.      Define the Structure of your post

  After all the research is done, it is time to get a rough idea on how the blog post is going to check.  Brainstorm ideas for the opener, determine the logic parts, and come up with the subheadings.  Verify the flow of the post seems natural and not just thrown together.  Defining the structure is important, because it shows you where you might need to research more, and where you might have too much information already.

  In the post tomorrow I will show you how to determine your headline, and final steps before your publish your post.


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To your success

Steven Thompson

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